About Us

 

Your brand, our baby. Focus Merchandising is a team of experts with a passion for building brands who are ready to tackle your next project for your event or brand. With the freshest, most on-trend ideas, just give us your requirements and the rest is securely in our hands.

Our Clients

 

From global icons to your favorite local boutique, we work with an array of companies and industry leaders to deliver branded experiences that are fresh, exciting and unique. Here are just a few of our valued partners.

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Allison Rao is the founder and president of Focus Merchandising. Fueled by her creativity and keen eye for fashion forward products, Allison began her career in New York City where she worked as an assistant buyer at Henry Doneger, at her family’s fabric company in the garment center, and was a petite fit model for some of the world’s most well-known designers such as Victoria’s Secret, Liz Claiborne, Theory and Anne Klein, to name a few. Always looking for a challenge, Allison combined her expertise in design with her manufacturing knowledge and creativity, and started Focus Merchandising in 2001, where she continues to help build the world’s largest and most well-known brands today with their marketing efforts across the globe.